Neeeeeeeeeoooooooooowwwwwwwww! That’s roughly the noise the Lamborghini Murcielago SV made as it thundered past me during Car of the Year in October.
 
I’ll set the scene: we were driving in convoy from Glen Coe to the Isle of Skye, transporting 13 performance cars from a day’s photography to a night of steak and slightly odd-tasting ale at our hotel. I was in the Mazda MX-5, roof down, close to the end of the pack as cars boasting three times the power of the diddy roadster careered off.
 
And then I caught a bright orange glimpse in the rear view mirror. It’s a hue that belonged to just one of our eCoty contenders, the utterly barmy Murcielago LP670-4. Piloting it was Ollie Marriage, and ahead of us stood national speed limit signs signaling the end of a 30mph zone.
 
Only one thing for me to do: slow down and allow Ollie to gun it. Cue the best noise of any car on sale today and one of my defining eCoty moments, the Scottish mountains allowing the Murcie’s third-gear scream to ricochet around and hang in the air, disturbing the peace of the Scottish Highlands but making me grin like a six-year-old schoolboy.
 
And that’s what the SV is all about. That it did rather well at eCoty (Chris Harris’s video explains) is besides the point, the LP670’s raison d’etre is its orange paint, silly doors, huge wing and that hair on the back of the neck exhaust note.
 
Is it the best noise on sale now? Or indeed, ever? Can you think of anything to top it?