Hasn't the PS3 been massively outselling the 360 recently? I also remeber reading somewhere a month ago that the PS3 has sold more units in total than the 360 despite being launched quite a bit later, it's only in the USA that the Xbox is really successful compared to the competition.
Analysts could be right though. Console sales are falling as tablets and phones get more popular, the next gen consoles don't appear to have much to deliver, and the Steam Box is coming at which point everyone will play on that.
Making pancake mix for your mums pancake tits.